The UK Export Academy, from the Department for International Trade (DIT), gives small and micro-businesses the know-how to sell to customers around the world with confidence.
It’s applicable to a wide range of businesses – you could be selling children’s clothes to Spain online, or providing PR services to a new client in the US. Whether you want to start exporting, or you’re aiming to enter new markets, we’ll help you overcome many of the common challenges that small businesses can face.
You’ll also have the chance to find out more about the support that’s available from DIT and its local trade offices, including the chance to join future trade missions and access grants and funding.
Virtual Programme
The virtual programme is made up of a series of ten core interactive educational sessions with exclusive content based on feedback from our delegates and designed specifically to help small and micro businesses understand everything they need to know in order to sell internationally.
1. Understanding the benefits of, and barriers to, export
An overview of the risks and benefits of export; first steps to making informed decisions about internationalisation; laying the foundation for an achievable export plan
2. Steps to export
An overview of export documentation, including customs declarations at home and abroad; as well as invoicing and evidence of export; and additional support
3. International market research
Understanding what constitutes effective market research; which key markets to prioritise; when your business should consider it; and why it’s important to profitability.
4. Pricing strategy and route to market
Getting to grips with price versus cost; export costing; researching prices in a given market; pricing strategies; and routes to market.
5. Customs, export controls, and trade deals
Understanding key documentation, and legal requirements; understanding prohibitions and restrictions; overview of free trade agreements.
6. Selling services overseas
Marketing your service; ways to develop successful relationships; considering factors that could open the door to opportunity.
7. International commercial (INCO) terms
Understanding the Incoterm ® 2020 rules; what they do; what isn’t covered; and the impact on the cost of goods.
8. Movement of money
Getting paid: risks and costs; financial regulation; economic considerations in the movement of money over international borders.
9. Customs, VAT, and rules of origin
Understanding export paperwork in a little more detail; particularly with regard to VAT and place of service; and key documentation in the shipping process.
10. Creating an Export Action Plan
Institutional support available in your strategic planning; overseas visits; translation and interpretation; exhibitions and promotions; legal costs; overseas staff.
Master Classes
Additional master classes will be available as part of the overall programme, led by international specialists with experience across both public and private sectors. Registration for these sector and market-specific courses can be found on the main Export Academy registration page.
January 31st / March 7th / April 4th
10:00am - 12:00pm
Do you want to generate high-quality international leads on LinkedIn that convert more quickly? Effective for both B2B and B2C businesses, working smart on LinkedIn can bring significant results - competitive edge, brand awareness, and swift global reach. It can also bring good short-term results whilst you are internationalising your website.
Find out more and register through the Export Academy portal.
January 24th / February 28th / March 28th
10:00am - 12:00pm
Developing your marketing and website for an international audience is vital to your export success - and can be a difficult process for busy exporters. This webinar will take you through 7 practical and productive steps using case study examples from successful exporters to help you win more export business from your marketing and website.
Find out more and register through the Export Academy portal.
Enquire now
Due to the pandemic, the Export Academy will temporarily be delivered online, and will feature educational events, independent learning, networking and group mentoring. You’ll leave the course with a completed export action plan to take your business to international customers.
To find out more please click here or contact Chris Baxter, Export Academy Adviser at exportacademy@tradenw.org