Suzi Wong Ltd wins international sales thanks to GC International Trade Adviser's help with ERDF grant

About Suzi Wong Creations Ltd

Suzi Wong Creations Ltd is the Lancashire-based designer and manufacturer of custom boxing shorts, training kit and fightwear for professional boxers and amateur athletes. Founded in 2012, the family business has grown into one of the most well-known brands in the boxing and fightwear industry. Their shorts and sportswear have been seen wore by some of the most popular world-renowned athletes including Tyson Fury, Dillian Whites and Sunny Edwards.

ERDF application

As growing rapidly in terms of scale and the demand from not only within the UK but also from overseas, Suzi Wong Creations Ltd faced the digital barriers of their website being a national website. This made it difficult for their products to reach a huge international market. Targeting a niche market, going international was foreseen due to the internationality of the sports and their products. In order to reach the international buyers, enhancing their international digital tools is the most effective way for their globalising plan.

They had come to find out that at Growth Company International Trade, we had been helping companies like Suzi Wong Creations Ltd apply for funding related to international growth. Assigned a dedicated International Trade Advisor – Judith Kyle, they were able to explore many options available to them. Judith advised the company to apply for ERDF grant and supported them through the application. Suzi Wong was granted the funding towards internationally revamping their website to reach their most potential markets.

International sales increase thanks to GC International Trade Adviser

Since the website became international with availability in 5 different languages, Suzi Wong has received a lot more traffic and internet interest coming their way. It has also made them more competitive internationally with a stronger internet presence globally. This vital work has now led to new customers in Australia, France, Germany, UAE and Japan and increased sales of £15,500. They continue to work closely with Judith and receive support from GC International Trade to further their international expansion.

If you are a business like Suzi Wong Creations Ltd and interested in winning international deals, get in touch with us now to receive the free support as well as a dedicated ITA now.