Did you know that over 50% of new, innovative products and services launched onto the market fail?

Innovation plays a fundamental role in a company’s growth nationally and internationally. Innovation doesn’t have to be a scientific breakthrough or a drastic change in your business or industry model. Incremental innovation is key to many traditional and innovative SMEs to reduce costs, become more competitive and bring new solutions to new markets and sectors.

Innovation and commercialisation activities are indeed interconnected so they both need to be part of the overall business strategy.